MPReach, LLC was formed to meet the podcasting needs of audio and video content creators, as a technology and marketing partner to provide maximum distribution and penetration of their respective constituencies and prospective markets.

Founded by Ed Weaver, MPReach is focused on using interactive marketing skills along with a firm technology platform to publish and market audio and video content via podcasting technology and techniques as a new media that is sure to impact the world for years to come.

Based on the need for worldwide communications regardless of broadband Internet connectivity, MPReach is striving to partner with organizations that desire to extend the reach and impact of their message, whether they are long-time content creators or new grass-roots efforts.

Ed is an entrepreneur at heart and leverages the legacy of his work in technology to create solid strategic paths with new trends in marketing. His interactive marketing background includes introducing BlueSky Factory, an email marketing company, to Dallas/Ft. Worth and strategic planning for ecommerce websites for small to medium businesses. Some of his battlescars include Vice-President, Sales and Marketing for Transfinity Corporation, a technology startup using patented compression for increasing Internet access speed; Product Manager for OpenConnect Systems for their flagship WebConnect Pro product, winning Product of the Year in 1998 from Network World; and Product Line Management of a group of 4 digital products at Eastman Kodak Health Imaging Systems.

Ed has been an active member of the DFW Interactive Marketing Association for 4 years and has been a board member for 3 years